By Jack Balkin & Sanford Levinson, How to Win Cites and Influence People.
It’s actually just as relevant to the blogosphere as to the legal
academy: “Friends are usually more than happy to cite you, especially if
you offer to cite them in return.”
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John Palfrey 
Brilliant! Were you at the “Power Law” bloggercon session?
My favorite quote from the article:
“Maxim Four: Triple Threats tend to score; Cinderellas sweep the floor.”