Robin Chase, the founder of ZipCar, has a long-awaited next act: GoLoco.org. Some Digital Native creators have posted an amusing YouTube video to introduce the concept. If you’ve loved being a ZipCar user, as I have, GoLoco just might be for you.
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John Palfrey 
John – In many ways, the success of ZipCar is closely related to the simplicity with which an age old problem was solved – people love their cars. They love the freedom a car gives them – as well as the privacy. The new venture GoLoco.org seems to violate at least one of those principles. I’m not sure I can envision a typical American “sharing” their car with “strangers . . . .” Any thoughts on that?
It seems like every single human coordination problem gets “solved” today by a “social network”. I am pretty sure that we are in an “pre-age” of this new sociological technology. And like with search-engines and news-portals, only two or three will survive.
So, the players drop out one platform after another to raise their chances to be among the survivors. Not all are worth a second visit.